The TL DR is that the developer spent years working on a big, complex RPG Tactics game but was feeling burnt out. Last week I wrote about the success and marketing behind 20 Minutes Till Dawn. Revenue: $500,000 in its first week (pre steam cut) Yes, this is a technique that might be considered uncouth but I want to make you at least consider it as a viable option as a gateway into becoming a sustainable developer. This marketplace is underserved and ripe for innovation. In the past few years a number of super short, graphically simple games priced around $3 have become incredibly popular with streamers and Steam shoppers. In today’s blog I want to show you how a few developers have earned a significant income by creating fast-follows. However, just because a fast-follow game does not earn as much as the original, it does not mean that it is a failure. This primarily has to do with market forces like the first mover advantage. A fast-follow is not a clone, but shares about 70% of the same DNA of that hit game.Ī fast follow game rarely earns more than the original (the rare example is Fortnite). A fast follow is a quickly-produced follow-up game made by a competitor to try and capture the ambient success of that viral hit game. It is a magical thing, it is a rare thing, and amazing to watch. I want to introduce you to the “fast follow.” In today’s blog I want to show you how a few indies found an interesting way to get past the typical “first game funk” and actually launch a game quickly and make some real, sustainable money from it.
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